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AI notetaker that delivers deal data

Not just a bot that listens in — we set up meeting intelligence with scorecards, coaching criteria, and writeback to HubSpot or Attio. From call to usable CRM data, with a GDPR policy your team can explain.

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We build with
HubSpot HubSpot Attio Fireflies Fathom n8n n8n

What we do for you

From tool choice to CRM writeback — so notes do not stay stuck in a silo:

Tool choice & rollout
Comparison on CRM depth, languages, cost, and team fit — plus a rollout sales actually uses.
GDPR & recording policy
Clear rules on informing participants, retention, and what may or may not go to the CRM — without legal theatre.
Scorecards & coaching
Criteria that match your sales process (e.g. discovery, MEDDIC-style) — useful for coaching, not just dashboards.
CRM writeback
Summaries, action items, and scorecard fields on contact or deal records in HubSpot or Attio.
Post-call workflows
Tasks, follow-ups, and alerts that start automatically — via native sync or n8n where needed.
Adoption & handover
Documentation, short team training, and ownership so it keeps running after week one.

Who this is for

Sales and RevOps teams that already record calls — or want to — but see notes nowhere useful, or CRM fields filled by hand. You want meeting intelligence that lands in HubSpot or Attio, with scorecards coaches actually use.

For broader AI in your funnel (scoring, agents, personalization) see AI automation.

Frequently asked questions

Which AI notetaker fits our team?

It depends on CRM depth, team size, languages, GDPR requirements, and whether you need scorecards/coaching. We compare options like Fireflies and Fathom on those criteria — not on feature lists alone.

What about recording policy and GDPR?

Recordings are personal data. We define who is informed, when consent or legitimate interest applies, what is retained, and what may go to the CRM. We do not roll out without that policy.

How is this different from your broader AI automation?

AI automation covers scoring, personalization, and agentic workflows. AI notetaker is the concrete meeting→CRM use case: transcription, scorecards, coaching, and writeback. They can combine, but this is a focused implementation.

Do notes land automatically in HubSpot or Attio?

Yes, when we design it that way: summaries, action items, and scorecard fields on contact or deal records. We decide upfront which fields write and prevent CRM pollution.

Other services

AI & automation HubSpot implementation Attio implementation Revenue Operations (RevOps) n8n automation
Matthias Terpstra
Matthias Terpstra
Founder · tech stack

Ready to turn calls
into CRM data?

Share briefly how you handle notes and coaching today — I am happy to think along on tool choice and writeback.